In a recent article, it was revealed how Sweetgreen came to be. The restaurant was established by students from Georgetown University during their senior year. The three students were Nicolas Jammet, Jonathan Neman and Nathaniel Ru.
The article explained that the only thing they had in common was knowing nothing about the food industry. There is also something that the three men shared. They were children of first class immigrants who had managed to establish successful ventures in the United States. When the three gentlemen told their parents about their idea, their parents were supportive financially.
They also helped the three students find the remaining investment from successful investors from the United States. When they decided to approach the landlord of the building that these three gentlemen had identified as their first restaurant, they had prepared a three-page business plan that also had a small budget on the back page.
As things turned out, they already knew the landlord. She told them that they should prepare a better business plan if they were to convince a venture capitalist to invest in their idea. She also advised them to find an architect to design the restaurant for them. The founders of Sweetgreen complied with what the landlord had told them.
Within a period of three weeks, they were all set to go. They say that they are grateful to the landlord for believing in them and their idea. For them, the timing was right owing that they didn’t know what to do with their time after college.
At the moment, Sweetgreen is a popular restaurant in the US for offering healthy food and salads. The restaurant is also known for offering these products at a reasonable price. They have opened new joints in New York, San Francisco, Boston and Philadelphia. Plans are underway to expand the restaurant in other major cities such as Chicago, Seattle and Los Angeles.
At the moment, they have managed to employ talented people such as Theresa Dold who is the head of digital marketing. Theresa Dold says that the company has managed to win the reputation of many people by offering products that are acquired from local purveyors and farmers.
She says that the company has adopted the model that Apple uses of perfecting everything it offers to its customers. Theresa Dold says that even if Apple sold bicycles, it would still make the profits they make due to the perfection.
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