Archive: August 2017

An Insight into Sweetgreen with Nathaniel Ru

In a recent article, it was revealed how Sweetgreen came to be. The restaurant was established by students from Georgetown University during their senior year. The three students were Nicolas Jammet, Jonathan Neman and Nathaniel Ru.

The article explained that the only thing they had in common was knowing nothing about the food industry. There is also something that the three men shared. They were children of first class immigrants who had managed to establish successful ventures in the United States. When the three gentlemen told their parents about their idea, their parents were supportive financially.

They also helped the three students find the remaining investment from successful investors from the United States. When they decided to approach the landlord of the building that these three gentlemen had identified as their first restaurant, they had prepared a three-page business plan that also had a small budget on the back page.

As things turned out, they already knew the landlord. She told them that they should prepare a better business plan if they were to convince a venture capitalist to invest in their idea. She also advised them to find an architect to design the restaurant for them. The founders of Sweetgreen complied with what the landlord had told them.

Within a period of three weeks, they were all set to go. They say that they are grateful to the landlord for believing in them and their idea. For them, the timing was right owing that they didn’t know what to do with their time after college.

At the moment, Sweetgreen is a popular restaurant in the US for offering healthy food and salads. The restaurant is also known for offering these products at a reasonable price. They have opened new joints in New York, San Francisco, Boston and Philadelphia. Plans are underway to expand the restaurant in other major cities such as Chicago, Seattle and Los Angeles.

At the moment, they have managed to employ talented people such as Theresa Dold who is the head of digital marketing. Theresa Dold says that the company has managed to win the reputation of many people by offering products that are acquired from local purveyors and farmers.

She says that the company has adopted the model that Apple uses of perfecting everything it offers to its customers. Theresa Dold says that even if Apple sold bicycles, it would still make the profits they make due to the perfection.

Learn more about Nathaniel Ru:

https://www.linkedin.com/in/nathaniel-ru-b04a7310
http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

What’s That Smell?

There are times when “stopping to smell the roses” may not be a great idea. One of the wonders in the world of horticulture is the Amorphophallus titanum plant, also called the Stinky Corpse flower. The name is well derived, since when the large plant is in bloom the odor it gives off is likened to that of a decomposing corpse.

The blooming of the flower only happens every 3 to 5 years. The magenta petals bloom only lasts 24 to 48 hours. The plants can weigh up to 200 lbs, and the spadix, or the tall spiky flesh in the middle of the plant, looks large enough to hold a human body.

The plant is endangered and is believed to be originally from the Indonesian island of Sumatra. The odor is caused by the pollination process. Beetles crawl into the plant and move the pollen from the male to the female flowers.

Since it is a rare specimen of plant, there are only a few available for viewing. Once such opportunity for viewing is at the Orange College in Southern California. “Little John”, as the Stinky Corpse flower is named, is an 11 year old specimen, on display during it’s season of blooming.

The 164-acre campus is located in Costa Mesa. It was founded in 1947 and offers 2-year associate of art and science degrees, certificates of achievement, and transferable lower-division class credits to other college and universities. The Orange Coast College is accredited by the Accrediting Commission for Community and Junior Colleges.

Orange Coast College mission is to provide a higher education at a lower cost, and to assist students with remedial, or lower-division education, who are planning to attend a California State University. OCC has many programs available for students including active clubs, sports, and many students centers such as a Learning Center, Career Center, and Financial Aid.

Guided tours are available by appointment only. Orange Coast College welcomes interested students, and while you are there, you might as well meet “Little John”, the resident Stinky Corpse Flower.

Learn more about Orange Coast College:

https://www.linkedin.com/edu/orange-coast-college-20116
http://www.latimes.com/socal/daily-pilot/news/tn-dpt-me-occ-planetarium-20170711-story.html