Category: Fashion

How Kate Hudson Took Over The Workout Apparel World With Fabletics

In its fourth year, Fabletics has managed to grow into a $250 million company thanks to a variety of fearless business strategies as well as a massive selection of high-quality workout garments. Founder Kate Hudson was a well-known movie actress before creating Fabletics, having earned a reputation for being a fitness enthusiast on social media before the brand was launched.

 

Of course, the rise of Fabletics is unsurprising when one takes into consideration Hudson’s work ethic and fearless approach to running a business. Having made a career as an actress unafraid of taking risky roles, it’s clear that Hudson’s ability to embrace challenges is behind the company’s success.

 

Now, the brand earns more in revenue each year than Amazon’s athletic apparel department. Part of the brand’s ability to outshine the competition has to do with the garments themselves. Fabletics athletic apparel items are highly fashionable and very well-made. The materials are sweat-resistant and can endure strenuous activities. Customers can shop from a wide variety of workout staple pieces like strappy sports bras, patterned leggings and fitted sweatpants in cozy materials.

 

The clothes are also known for their affordability. Customers can join the VIP membership program on the brand’s website. This program acts as a subscription service, sending customers an exercise outfit monthly for a fee of $49.95. Upon signing up to the program, subscribers fill out a lifestyle quiz. This quiz allows Fabletics to pick out the outfits for each subscriber based on their personal tastes.

 

Another priority of Hudson’s is diversity. From the very beginning, Hudson has made sure to keep larger sizes in stock. Feeling that other athletic apparel companies tend to cater to smaller sizes, Hudson wants to allow women of all sizes to feel beautiful and empowered in their workout outfits.

 

Recently, Fabletics launched a handful of brick-and-mortar stores around the country. Acting as reverse showrooms, these stores allow customers to try clothes on in person before joining the VIP membership program online. This approach has been highly successful and has earned the company enormous revenue.

 

Fabletics stores are stocked based on online data. If customers in one region of the country are following a certain trend, stores in that region will stock accordingly.

 

With Fabletics brick-and-mortar stores doing so well, Hudson has recently announced the launch of several more around the globe over the next three to five years.

 

If you’re ready to receive your first complete workout outfit from Fabletics, visit the website and fill out the lifestyle quiz.

FEEL SPORTY AND COMFY WITH FABLETICS ACTIVEWEAR

Exercise and workout have become a major part of everyone’s lifestyle. Workout time is best spent in activewear that is of high quality, stylish, well fitting, and comfy. That’s why the team at Fabletics led by their founder, Kate Hudson, works tirelessly to ensure that you get activewear with all these qualities and at very affordable prices. There’s more; all your outfits are based on your personal styles, workout routine and general preferences so you will definitely like them.

 

 

How does Fabletics afford to be this amazing? It offers their clients an online platform where they can sign up and become members. During the sign up process, a client is required to take a short lifestyle quiz which Fabletics uses to know the clients preferences and match them with products that best suits them. It then recommends these products for each client. Additionally, it offers discounts to their VIP members. For example, most of their 2-3 piece outfits go for around $100, the VIP members get it for $49.95 and $25 for first time purchases of these members. Delivery of the products is also free.

 

 

What makes Fabletics more attractive is the interrelationship between their online store and the physical stores in various locations. Fabletics studies the trending styles and matches them with the preferences of their members in a given location. This ensures that the stock in their stores satisfies the needs of their members in that area. This ensures consistency for the clients. Once you go to a store, you are shown the products recommended on your profile which saves time. Also, if you try an outfit at a store, it is added to your online profile. Through this integration, Fabletics has managed to ensure that at least 25% of the walk-ins end up in membership and 30% to 50% of the people coming to the stores are members already.

 

 

The United States online fashion industry is greatly dominated by Amazon controlling over 20% but Fabletics is taking over this sector. The company has managed to grow, gaining a value of over $200 million in the four years it has been operational. The revenues have an annual increase of over 35%. Fabletics began in October 2013 offering women sportswear. In June 2015, it launched a brand called FL2 for men’s activewear line with Oliver Hudson as the face of the brand. For awesome deals on activewear, visit Fabletics. The company has gone global with sales to the Germany, France and Australia among others.