According to Talk Fusion CEO Bob Reina, every marketing campaign must be an action-driven and resonate with a particular target group. There is need to understand the particular group for the advertisement to succeed. It’s paramount to take time, research and define the target audience so that once they hear the commercial, they resonate with it. Bob advises that one of the most important aspects of marketing is identifying the clientele with a buyer persona. He goes on to say that it’s important to understand what problem the product you are selling is solving. Analyze the life pattern of those who you are targeting like their career, education levels, hobbies, age, and challenges. After gathering that information, you will be able to come up with content that speaks to a particular group of people. The other aspect to look out for is what the competition is doing, that will give you an insight on what the current and future buyer is looking needs. Bob advises that for the marketing campaign to work it’s important to check the social networks. Checking sites like Facebook, twitter and Instagram helps know what the follower’s interest and likes are and to find out what motivates the customer into buying something.
Bob is also keen on exploring the analytics of the various social media pages, as that will give the demographic and shared interest of the active followers. Analytics will also provide information on what type of marketing campaign to carry out and interest the clientele more. Finally, Bob advises on researching thoroughly so that you can pick the right angle. It’s important to take time to do the research, understand the market by learning their interest, values and personality traits to be able to come up with a message that the audience will resonate to and cause a reaction.
Talk Fusion started in 2007 by CEO; Bob Reina and is the home to the world first all in one video marketing solution. The main aim of the company is to help businesses stand out from the competition, increase sales and profits through their unmatched marketing campaign. Talk fusion has its presence in more than 140 countries and offers top-notch marketing ways through videos, emails video newsletters, video conferencing, sign up and video chats. The company is also keen to give back to the community by supporting numerous charities and animal causes.
Learn more here: https://talkfusion.com/en