Exercise and workout have become a major part of everyone’s lifestyle. Workout time is best spent in activewear that is of high quality, stylish, well fitting, and comfy. That’s why the team at Fabletics led by their founder, Kate Hudson, works tirelessly to ensure that you get activewear with all these qualities and at very affordable prices. There’s more; all your outfits are based on your personal styles, workout routine and general preferences so you will definitely like them.
How does Fabletics afford to be this amazing? It offers their clients an online platform where they can sign up and become members. During the sign up process, a client is required to take a short lifestyle quiz which Fabletics uses to know the clients preferences and match them with products that best suits them. It then recommends these products for each client. Additionally, it offers discounts to their VIP members. For example, most of their 2-3 piece outfits go for around $100, the VIP members get it for $49.95 and $25 for first time purchases of these members. Delivery of the products is also free.
What makes Fabletics more attractive is the interrelationship between their online store and the physical stores in various locations. Fabletics studies the trending styles and matches them with the preferences of their members in a given location. This ensures that the stock in their stores satisfies the needs of their members in that area. This ensures consistency for the clients. Once you go to a store, you are shown the products recommended on your profile which saves time. Also, if you try an outfit at a store, it is added to your online profile. Through this integration, Fabletics has managed to ensure that at least 25% of the walk-ins end up in membership and 30% to 50% of the people coming to the stores are members already.
The United States online fashion industry is greatly dominated by Amazon controlling over 20% but Fabletics is taking over this sector. The company has managed to grow, gaining a value of over $200 million in the four years it has been operational. The revenues have an annual increase of over 35%. Fabletics began in October 2013 offering women sportswear. In June 2015, it launched a brand called FL2 for men’s activewear line with Oliver Hudson as the face of the brand. For awesome deals on activewear, visit Fabletics. The company has gone global with sales to the Germany, France and Australia among others.